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Under the Pentastar: Aug. 22, 2014

Don't Touch My Dart: First Scratch

2015 Dodge Charger SRT Hellcat: Sizzle



Jeep in China

by Gualberto Ranieri


There are times when the reading of a newswire report generates storms originated by a biased or predisposed approach.

On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report “Fiat Says Jeep® Output May Return to China as Demand Rises” stated “Chrysler currently builds all Jeep SUV models at plants in Michigan, Illinois and Ohio. Manley (President and CEO of the Jeep brand) referred to adding Jeep production sites rather than shifting output from North America to China.”

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Follow Up: More on the #MotorCity F-Bomb Tweet

by Ed Garsten

When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next -- a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency.


The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to be posted on the person’s personal twitter account, and not the Chrysler Brand account where it appeared.


First, Chrysler did not fire this person since this wasn’t one of our employees. The agency did. It was their decision. We didn’t demand it.


Second, as the day and night wore...

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Chrysler Group Response to #MotorCity Tweet

by Blog Editor

This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.


Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.


Furthermore, the Company has set in place appropriate steps to ensure that this does not happen again.


Chrysler Group Responds to Nader's Jeep Grand Cherokee Recall Effort

by Mike Driehorst

Again, "consumer advocate" Ralph Nader and his Center for Auto Safety are using common scare tactics to make a big consumer safety issue -- when there is no issue.

If you haven't heard, Nader is urging the National Highway Traffic Safety Administration and Fiat Group to recall 1993-2004 Jeep® Grand Cherokees "because of what he calls their vulnerability to fiery rear-end crashes."

NHTSA is conducting a preliminary investigation into the claims and Chrysler Group is cooperating fully with requests for information and other items.


In complying with NHTSA information, we have studied publically-available data on more than 21,000...

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'No discussions whatsoever' About Ram Name Change

by David Elshoff

Tuesday afternoon (Nov. 9, 2010), a couple automotive and truck blogs cited two unnamed sources and claimed that Chrysler Group was considering a name change for its Ram pickup trucks.


Rest assured, such is not the case.


There have been no discussions whatsoever, nor any consideration given to changing the names of our incredibly successful and award-winning Ram 1500, 2500 and 3500 pickup trucks nor our 3500, 4500 and 5500 Ram Chassis Cab trucks.


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