The Jeep® brand
is the exclusive automotive partner for Call of Duty®: Black
Ops (Activision Publishing Inc.), scheduled for release Nov. 9.
The partnership includes an in-game integration into both the epic single player storyline of Call of Duty: Black Ops and the title’s much anticipated multiplayer experience.
In addition to being part of the game, Jeep Brand is
selling a limited-edition 2011 Jeep Wrangler Call of Duty: Black
Ops Edition (right). Available in November, the limited-edition
Jeep Wrangler is based on the Jeep Wrangler Rubicon model and
features dark Rubicon wheels in a high-gloss Mineral Gray.
Chief Marketing Officer of Activision Publishing Brad Jakeman said Activision and Jeep Brand made a concerted effort to bring the vehicle’s game version into real life. “From the beginning, our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands,” he said.
The Jeep Wrangler Black Ops Edition exterior is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. It also features taillamp guards and a fuel-filler door from Mopar®. Inspired by Call of Duty: Black Ops, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
“It was important for us to make sure that the Jeep
partnership would be authentic and enhance the setting we immerse
our fans in with Black Ops,” added Mark Lamia, Studio Head of
game developer Treyarch. “Our work with the Jeep team focused
around using the Jeep Wrangler in our levels, and gameplay
experiences, and translating the style and look of the vehicle in
Black Ops to the Jeep on the showroom floor that our fans can
own.”
Call of Duty: Black Ops will be released worldwide on Nov. 9 for
the Xbox 360® video game and entertainment system from
Microsoft, PlayStation®3 computer entertainment system,
Nintendo Wii™ and Windows PC. The title is rated M for Mature
by the ESRB.
