The 2011 North American International Auto Show marks the debut of Fiat North America to the Detroit auto show. During NAIAS -- which runs through Sunday -- there are seven Fiat 500 vehicles at the Chrysler Group exhibit.
In this brief video, Laura Soave, the head of Fiat NA, talks about where the Fiat 500 is positioned with competitors, who is the typical customer, vehicle options and the initial dealer reception.
"We can provide the consumer with a stylish alternative that has safety...is very fuel efficient all at great, affordable price," Soave said.
To listen to more of what Soave says, watch the video below.