Chrysler Brand definitely made an in-your-face statement during Super Bowl XLV with its two-minute, Imported From Detroit TV commercial, featuring Detroit native, Eminem.
Chrysler Brand is not backing off from that approach by daring you to CompareChrysler.com.
"The new website is designed for consumers who are considering Chrysler Brand vehicles for the first time, or for the first time in a long time," said Head of Chrysler Brand Tim Kuniskis. "The site offers third-party reviews and comments, and directly compares our lineup to competitors."
The new website gives visitors the opportunity to:
- See how other customers who have never owned or considered a Chrysler Brand vehicle react to the new 2011 models
- See professional drivers' impressions of how Chrysler Brand cars and minivans handle vs competitive products in real driving situations
- Compare key features of Chrysler models vs competitors
- See for themselves the value proposition Chrysler offers with its higher level of standard content vs competitors
- Review articles and quotes from third-party journalists on the new 2011 models