October and Breast Cancer Awareness Month are just getting
underway and the FIAT Brand's newest addition to the FIAT 500
family is already making its mark.
The Brand's creative contribution to the Breast Cancer Awareness cause, the limited edition “Pink Ribbon” 500, has already sold out to FIAT studios across the country.
Less than one full week into October and each of the 250 produced models has been claimed by a North American FIAT Studio.
The highly coveted cars are stylish, fuel-efficient and support a great cause!
With the signature "pink ribbon” on the exterior, the vehicle also features attentive interior details, such as pink seat stitching, a customized pink ribbon key fob, and a pink ribbon embroidered on the floor mats.
For each “Pink Ribbon” vehicle sold, FIAT will donate $1,000 to the Breast Cancer Research Foundation with a minimum of $50,000 in contributions. Breast Cancer Awareness will now extend past just the month of October as FIAT pink ribbon owners turn heads and literally “drive” support.