December 8, 2011 10:46 AM
There is no resisting the Seduction of the Fiat 500 Abarth. During
the vehicle's reveal at the 2011 Los Angeles Auto Show, the FIAT
brand debuted a hot digital spot called “Seduction.”
The ad immediately went viral with more than 1 million views in one
week. Now, the FIAT brand is honored once again as VH1 turns the
“Seduction” ad into a Pop Up Video.
“Pop Up Video has grown into a pop culture institution of its
own, intriguing and entertaining our viewers with an added layer of
engagement over their favorite music video,” said Mark
McIntire, Senior Vice President, Integrated Marketing, VH1.
FIAT and VH1 fans will see fun facts about the spot
“pop-up” while they watch, giving them 'insider
information' on the spot details, such as who the actors are and
why the woman has a scorpion tattoo on the back of her neck.
“'Seduction' was created to generate awareness for the
introduction of the 2012 Fiat 500 Abarth – it's an edgy video
that captures the intensity of this all-new vehicle,” said
Tim Kuniskis, Head of FIAT Brand North America. “VH1 has
taken 'Seduction' to the next level by giving it another unique and
fun twist that both FIAT and VH1 fans will thoroughly
The pop-up version of “Seduction” can be viewed at the