There is no resisting the Seduction of the Fiat 500 Abarth. During the vehicle's reveal at the 2011 Los Angeles Auto Show, the FIAT brand debuted a hot digital spot called “Seduction.” The ad immediately went viral with more than 1 million views in one week. Now, the FIAT brand is honored once again as VH1 turns the “Seduction” ad into a Pop Up Video.
“Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music video,” said Mark McIntire, Senior Vice President, Integrated Marketing, VH1.
FIAT and VH1 fans will see fun facts about the spot “pop-up” while they watch, giving them 'insider information' on the spot details, such as who the actors are and why the woman has a scorpion tattoo on the back of her neck.
“'Seduction' was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it's an edgy video that captures the intensity of this all-new vehicle,” said Tim Kuniskis, Head of FIAT Brand North America. “VH1 has taken 'Seduction' to the next level by giving it another unique and fun twist that both FIAT and VH1 fans will thoroughly enjoy.”
The pop-up version of “Seduction” can be viewed at the VH1 website.
