February 5, 2012 9:50 PM
Sometimes a secret kept is so much more effective than when it all
leaks out. Oh sure, there were stories about who the talent
would be, but the real story was the message, and that held until
the spot aired just before the second half kickoff. Whether
you've already seen the spot that aired during the 2012 NFL
Championship game, or this is your first time, we think the
combination of the message of hope, optimism and can-do spirit, and
the powerful delivery by a unique talent, is just what the country
needed. Afterall, how many times has a team come back in the
second half?
Posts
"It's Halftime in America"
by Ed Garsten
5 Comments
proudof the "D" Feb 6, 2012, 10:58 AM
Incredible , incredible advertisment. I have watched it 10 times now and still get the chills. What a great Actor to narrate this spot. What is great about this Ad, is Chrysler didn't use it just to sell cars, but to sell Detroit. I commend you Chrysler Corp, once again I feel the best ad during super bowl. You make me proud to have grown up in Detroit and to be a part of this "uprising" you have provided energy and life to a city that was once thought dead. Excellent by far.....
mcgShirley Feb 6, 2012, 10:58 AM
I loved this commercial. It was uplifting, reached out to every demographic and positive in every way. Great message ! Great choice in Clint Eastwood.
sienna Feb 6, 2012, 8:44 PM
This is one of the best ads I have seen in a long time. Good for Detroit - they have had it so tough. Cliny Eastwood was the best choice to do this - he realkly pulled it off. I also have listened to this more than once.
populist Feb 7, 2012, 12:11 PM
This is the best commercial I have seen in a very long time. It is party neutral and is truly moving and inspiring. It speaks directly to traditional American values. When I buy my new car next year it will be a Chrysler.
Basko2 Feb 7, 2012, 12:11 PM
Congratulations ! I was so impressed with this ad. America's spirit, the representation of people who want to drive your cars and a positive outlook for the future; all in one ad. Your advertising department has hit it out of the park two years in a row. Now, that is to be commended. Enimen and Eastwood; perfect spokespersons for who Chrysler can make a statement with....I'm telling you - your ad was PERFECT !
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