March 6, 2012 5:15 PM
When you’ve already won the hearts and minds of
small-business owners and operators with a value- and
performance-loaded pickup like the Ram 1500 Tradesman, where do you
go from there? How about expanding on that success?
That’s exactly what Ram truck has done for 2012 with the
introduction on March 6th of the Ram 1500 Tradesman Crew Cab and
Quad Cab models at the National Truck Equipment Association Work
Truck Show in Indianapolis.
“From the moment we launched the truck, the Ram 1500
Tradesman was a hit,” said Fred Diaz, President and CEO, Ram
Truck Brand. “Our new four-door Ram Tradesman models offer
the pickup segment’s best combination of room for six
hard-working adults, V-8 capability and value.”
That V-8 capability is offered in the standard 4.7-liter V-8 FFV
engine that delivers 20 mpg EPA highway with 310 horsepower and 330
pound-feet of torque. Or, customers can choose a power
“boost” with the optional 5.7-liter HEMI V-8 with 390
horsepower and 407 pound-feet of torque. Of course, best-in-class
towing a payload is a given with Tradesman. Of course,
best-in-class towing and payload are a big part of the Tradesman
The Ram Tradesman value story is reflected in the no-charge RamBox
lockable storage system on every 4.7-liter model, a fully
warrantied factory-equipped spray-in bedliner and a 6-speed
automatic transmission. Add to this a segment-leading five-year,
100,000-mile powertrain warranty, in-floor storage on crew cab
models, forward-opening doors on Quad Cab, AND a price reduction on
the regular cab Tradesman with 4.7-liter engine to $22,370 and you
might think that’s everything. But you’d be wrong. Click
for much more on the Ram Tradesman value and performance story.
Check it out. Then check out these prices! The Ram Tradesman Quad
Cab starts at $27,330, including destination charges. The Crew Cab
starts at $29,810. The Ram 1500 Tradesman HD has a base price of
$29,600, including destination.
Ram Tradesman Crew Cab and Ram Tradesman Quad Cab – two more
great ideas to get the job done from Ram Truck.