It’s been said there’s a broken heart for every light on Broadway, and starting today in New York City, the 2013 SRT® Viper is set to break the hearts of those wishing they could drive off with the iconic hand-built supercar, as Viper marks Chrysler Group’s return to the high-performance sports car market.

The all-new SRT® Viper was unveiled to the world today at the New York International Auto Show, and this fifth generation Viper has incorporated superior craftsmanship and a host of new technologies while respecting the legacy the vehicle has earned over the past 20 years.

“The Street and Racing Technology brand team is extremely proud that our hand-built in Detroit, flagship supercar is back and ready to take on the performance car world,” said Ralph Gilles, President and CEO – Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “(Our SRT team) was challenged to not just continue the legendary Viper, but to create a world-class supercar that would showcase the very best we have to offer.”

For the 2013 model year, two new models of the iconic supercar will be hand built at the Conner Avenue Assembly Plant in Detroit – the home for Viper since 1995. Both SRT Viper and SRT Viper GTS models offer new interior and exterior designs.

The vehicle’s heart and soul is its venerable, hand-assembled 8.4-liter all-aluminum, V-10 overhead-valve engine. The chassis benefits from numerous enhancements – many learned through racing efforts with Viper GTS-R and Competition Coupe models. And, for the first time, all major interior surfaces are sewn and wrapped with additional padding applied in comfort areas.

On the Viper GTS model, all surfaces are fully leather skinned, and standard accent colors are applied to the seats, doors, center console and stitching.

Power and beauty together under one roof, with the end result being the production of a supercar that will break hearts while winning new fans the world over.

Viper is back.