April 23, 2012 10:25 AM
brand takes pride in the values they it embraces ... fortitude,
integrity and the pursuit of excellence. The brand's newest
partnership with the USA Basketball team was a
natural fit because the team also represents the "work hard"
The partnership between the two will begin a 360-degree advertising
campaign that will encompass print, television, and digital ads.
The campaign will feature the chosen spokesperson, Chris Paul, a
2008 USA Basketball team member and one of the finalists for the
upcoming games in London this summer. Paul was chosen by the Jeep
brand as the spokesperson for the campaign because of his
dedication and pursuit of success, two principles that the Jeep
brand encompasses as well.
Also featured in the ads is the 2012
Jeep Wrangler Altitude edition – the vehicle that was
named by consumers in the Jeep Name My Ride contest earlier this
year. The vehicle made its debut at the Houston Auto Show this year
and will arrive in showrooms next month.
photos of the Jeep Wrangler Altitude Edition.