April 23, 2012 10:25 AM
The Jeep® brand takes pride in the values they it embraces ... fortitude, integrity and the pursuit of excellence. The brand's newest partnership with the USA Basketball team was a natural fit because the team also represents the "work hard" attitude.

The partnership between the two will begin a 360-degree advertising campaign that will encompass print, television, and digital ads. The campaign will feature the chosen spokesperson, Chris Paul, a 2008 USA Basketball team member and one of the finalists for the upcoming games in London this summer. Paul was chosen by the Jeep brand as the spokesperson for the campaign because of his dedication and pursuit of success, two principles that the Jeep brand encompasses as well.



Also featured in the ads is the 2012 Jeep Wrangler Altitude edition – the vehicle that was named by consumers in the Jeep Name My Ride contest earlier this year. The vehicle made its debut at the Houston Auto Show this year and will arrive in showrooms next month.






See photos of the Jeep Wrangler Altitude Edition.