May 2, 2012 4:50 PM
tooling along I-75 at Exit 78 near Auburn Hills, Mich., can now
share in the launch of the 2013 Dodge Dart, as Chrysler Group
LLC’s World Headquarters tower is “wrapped” with
an image of the all-new compact car offering from the Dodge
The building wrap features the Dart with the American flag in the
background and reflected on the hood of the vehicle. The wrap
features the line, “All that matters is what’s
ahead,” which is taken from the company’s Super Bowl
spot, “It’s Halftime in America.”
“The launch of the 2013 Dodge Dart is one of the most
anticipated in our history and represents a tremendous source of
pride for the Brand and the company," said Reid Bigland - President
and CEO, Dodge Brand.
The building wrap is a story in and of itself. It covers 13.5 of
the 15 floors of the tower and is 116 feet wide and 145 feet tall.
It will be seen by an estimated 200,000 drivers and passengers
along I-75 each day.
While the “wrap” is a giant reminder that the Dart will
begin to arrive at Dodge dealers across the country in late June,
it’s already been named to 'Ward's 10 Best Interiors'
List for 2012, as well as being bestowed “Most Significant
Vehicle” honors at the North American International Auto Show
by editors at Autoweek.