May 25, 2012 8:04 AM
America was built on diversity. People from around the world
bringing their unique histories and perspectives with essentially
the same goals -- to make a good life for themselves and to make
Similarly, Chrysler Group is widely recognized for its openness to
diversity in its hiring practices and supplier relationships. More
recognition came this week as the Asian Pacific American Chamber of
Commerce honored Chrysler Group with its Corporation of the Year
The APACC Corporation of the Year Award was determined by a variety
of factors. In particular, Chrysler Group was honored for its
participation in community activities, minority management and
minority employment. According to APACC, Chrysler Group also has
shown progress cultivating Asian Pacific American business and
communities through purchases, meaningful referrals and mentorship.
Since 1983, Chrysler Group has spent more than $45 billion with
certified, minority-owned suppliers. Just this month, in
California, Chrysler started a pilot program that extends its
best-practice Matchmaker supplier diversity purchasing program to
help improve dealer purchasing from minority suppliers.
Looking inward, DiversityInc magazine named Chrysler to its 2011
list of Top 50 Companies for Diversity. It's the company's fifth
year on the list.
As another example, currently, the Chrysler Asian Network is
celebrating Asian Heritage Month during May with a number of
So, while Chrysler Group has its HQ just north of Detroit in Auburn
Hills, Mich., and the vast majority of its operations are in the
U.S.A., the company does not hesitate to create its own melting pot
with everyone aiming to earn the confidence of customers.
Image credit: Via Flickr, The Crowd, by J.L. McVay