Next month, approximately 125,000 automotive industry professionals from more than 100 countries will converge in Las Vegas for the annual Specialty Equipment Market Association (SEMA) trade show.  The SEMA show is the premier automotive accessories trade event that serves the $38.1 billion automotive specialty-equipment industry. 

Mopar® will be there to showcase a selection of our more than 280,000 components that we distribute worldwide in more than 90 countries.  And while we are thrilled to highlight some of our parts and cutting-edge service, technical and diagnostic capabilities – our “Moparized” vehicles will be must-see at the show. 

Pietro Gorlier was appointed President and Chief Executive Officer - Mopar Service & Parts and Customer Services, Chrysler Group LLC, in June 2009.

For our parts and accessories business, we will talk directly to aftermarket owners and installers who ultimately determine which components are used on Chrysler, Jeep®, Dodge Car and Dodge Ram vehicles.  We will discuss and reinforce the fact that only Mopar parts and accessories are specifically designed, engineered, and quality-tested for our products.  By using Mopar parts and accessories, our customers will enjoy the added benefits of ease-of-installation, safety, a high-quality fit and finish, and a full warranty.

We are looking forward to this year’s SEMA show and further driving our business at Mopar.